Meta ad creative strategy

Building Sienna Smiles' August Meta ad creative.

A focused August creative plan using the recent clinic shoot assets, with 10 different ad angles per campaign.

Channel Meta ads
Timeline August 2026
Creative 10 angles per campaign
Location Hilbert, WA

We will build the Meta ad creative plan.

This plan focuses on August Meta ad creatives built around the recent clinic shoot assets.

01

Create 10 ad angles per campaign

Each campaign gets a full creative testing set so we can compare patient concerns, offer messages, service hooks, and video-led trust angles.

02

Use the recent shoot assets

The recent shoot gives us video clips and photos for first-visit reassurance, dentist-led prompts, clinic familiarity, and offer-led creative.

03

Shape the August rollout

We will sequence August creative so each week has a clear focus and enough variety to keep the campaign fresh.

04

Create the content briefs

We will choose the campaign angles internally and turn the available assets into clear briefs for graphics, videos, carousels, and ad variations.

Current scope: August Meta ad creatives built from recent shoot assets, approved campaign offers, and patient enquiry angles.

The key campaign inputs are ready to work from.

The August plan can now move forward using the confirmed shoot direction, available assets, and booking pathways being handled internally.

1
Offers

Use the approved offers

The August creative can include the $299 Check-Up and Clean and the $599 Teeth Whitening + Complimentary Invisalign Consultation, with final terms kept clear and factual.

Ready for planning
2
Assets

Use the recent clinic shoot

Recent photos and video content can support Meta ad edits across local trust, team familiarity, service interest, and offer-led creative.

Ready for planning
3
Pathways

Use the landing and booking pathways

Landing pages and booking pathways are being handled internally, so ad briefs can point each angle to the most suitable next step.

Ready for planning

The recent shoot gives us the video and photo base for August.

The campaign should prioritise short, ad-ready clips and photos that can be reused across multiple creative angles.

Available assets

Recent clinic shoot content

Use photos and short clips that feel warm, clear, local, and easy for patients to understand.

  • Dentist-led clips for first-visit reassurance.
  • Short offer-led clips for the confirmed campaign offers.
  • Clinic walk-through clips for trust and familiarity.
  • Reception and booking pathway clips.
  • Simple FAQ-style answers for common patient hesitations.
What the shoot assets give us to work with
01
Video-led ad angles Short clips for reassurance, offer, service, and booking-pathway creative.
02
Creative variety Multiple short edits and image-led variations so August does not repeat the same message.
03
Local trust Real people and real clinic spaces help the ads feel more specific to Sienna Smiles.
04
Testing depth The available assets give enough source material to build 10 angles per campaign.

August creative asset mix.

Alongside the videos from the recent shoot, August should include static and carousel graphics that support the 10 ad angles per campaign.

Vid

Video-led ad edits

Short edits for first-visit reassurance, check-up reminders, whitening/Invisalign consultation interest, and simple booking prompts.

Aug

Static graphics

Routine care reminder graphic, emergency dental concern static, offer refresh graphic, patient FAQ graphic, and local clinic trust static.

Car

Carousel variations

Simple carousel formats for offer reminders, what-to-expect content, patient questions, and consultation next steps.

All

Creative direction

Keep visuals clean, warm, local, and easy to scan. Use approved clinic imagery or video stills where available, with clear on-graphic text and one message per ad.

August ad creative calendar.

August introduces 10 ad angles per campaign, using the recent shoot assets to test what earns the strongest patient response. Tap any week to see the detail.

August

August - Launch Meta ad creative

Use recent shoot photos and video assets to launch a 10-angle campaign set across patient trust, check-up offer, cosmetic interest, and booking confidence.

Week 1Trust
Video
First-visit reassurance

Start with clinic familiarity and patient confidence.

View detail
Week 2Offer
Offer
$299 Check-Up and Clean

Use a direct offer pathway for new patient interest.

View detail
Week 3Options
Consult
Whitening + Invisalign

Create interest around the $599 consultation offer.

View detail
Week 4Review
Optimise
Creative review

Refine the strongest August angles.

View detail
August goal: launch the 10-angle creative set using the recent shoot assets and approved offers.
Next step

Prepare the August ad briefs.

Using the confirmed offers, recent shoot assets, and booking pathways, Shoutout can prepare the August campaign angles and production briefs internally.

1
Build the 10 August ad angles
2
Turn selected angles into video and graphic briefs
SS

Sienna Smiles creative focus

Build a flexible video and photo-led creative library that can support multiple Meta ad angles through August.

0110 angles per campaign
02Recent shoot photos and videos
03August-first rollout
04Meta ad creatives only